How Great Leaders Inspire Action

Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

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Simon Sinek has a simple but powerful model for inspirational leadership all starting with

Start with why

 a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers. He explores how leaders can inspire cooperation, trust and change, and is the author of the classic “Start With Why”; his latest book is “Leaders Eat Last.” A talk that quickly became the second most-watched TED talk. 

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