What’s the most irresistible Unique Selling Proposition?
Ain’t nothing wrong with any of these. But ALL can be replicated, imitated, knocked off.
There is one thing that can never be knocked off, however: Your voice.
If you love guitar, you can recognize Carlos Santana or Eric Clapton anywhere, in any song, with any combination of musicians. Nobody plays like Santana and a fan can recognize him in ten seconds.
Love him or hate him, Donald Trump carries a signature bluster and bombast that is uniquely his, and world famous.
Stephen King has a certain way of crafting a psychotic world that leaves a permanent impression. Every couple of years I’m compelled to get myself a “Stephen King fix.”
Ronald Reagan exuded a charisma that was not like any other president or leader.
Oprah Winfrey forged a psychic bond with her audience that was unlike any other TV personality.
Others can satirize or attempt to imitate all these folks, but no one can BE them. And once you ‘get’ them, once their DNA mixes with yours, it’s addictive. Their unique voice creates a permanent bond with their audience, a void that’s impossible to fill in their absence.
In fact people drift away for a few years and almost invariably come back. You know what they say?
“I *MISS* being here.” “I miss listening to the music… or reading the book… or hearing you speak.”
The marketing genius Jeff Paul was in the financial niche for years, and decided to leave. When he did, his financial planner newsletter subscribers wouldn’t let him do it. “NO JEFF. YOU CAN’T LEAVE! PLEASE keep writing your newsletter!”
How valuable is that???
I’m asking you a serious question. Put a dollar figure on it.
What would it be like if YOU had a rabid following who read every email, listened to every podcast, attended every webinar, came to every live event, and feels like they KNOW you – even if they’d never even shaken your hand?
How downright pragmatic is that for you growing your enterprise? (Never mind lofty goals like accomplishing your mission in life.)
If a business appraiser assigned a line-item value to it, what number would they choose? Is it worth $500,000? A million? Ten million?
One thing’s for sure… it’s worth many times more than the admission price of my Influential Writing Retreat. Finding your voice is a major focus and both before the event begins and together in seclusion, we will zero in on the elements that make you unmistakably, instantly recognizably YOU.
It is the highest of all USP’s. It’s inside the granite; we chisel it away to reveal its glory.