It’s not just your business’s brand that is important to keep in mind. Your personal brand matters just as much
– learn more below!
Branding is one of the most crucial aspects of running your own business. Your brand is what your buying public will think of you when they use your product or service. That’s why your brand should be protected, smart and resonate with your customers.
This gets a bit more challenging when you’re a small business owner, though, and you’re tasked with branding on a budget. Hey—you’re not McDonald’s or Intel with billions and billions of dollars to spend on marketing your brand in a flashy and hip way! So…what do you do?
First off, relax. It is entirely possible to build your business’s brand on a budget—all it takes is some creativity and outside-the-box thinking. Branding services pricing doesn’t need to be a concern.
Still, even if you’re just starting out, there are certain branding aspects that have to be in place from the get go. Here they are:
It goes without saying that your business’ logo is one of the most important things that has to be in place right at the start. A logo is a powerful symbol that communicates your brand identity and its values in a quick, visual way.
Just think of famous logos like Apple’s bitten apple and Shell’s shell sign. Yeah, those logos are literal incarnations of the brand, but they allow consumers to associate simple and familiar symbols with their brands’ products and services.
You don’t need to go out and hire a fancy designer or design firm and spend big bucks for your logo! With simple tips like these, you can have a go at coming up with your logo yourself. If you need a graphic designer to make your vision a reality, there are many cheap and affordable freelancers whom you can easily find on the web.
Your Social Media Strategy
It’s the 21st century, which means that digital marketing is all the rage and slowly but surely overtaking traditional marketing (TV, radio, etc.). Even the Harvard Business Review declares that social media’s the one thing you’ve got to get right when brand building! The great thing about this advice is that social media is something you can do yourself—you don’t need to hire a fancy PR firm or social media manager to do it for you, but it’ll start to help you define your brand to the world.
There are many resources that empower you to handle your own social media strategy:
- Tips to Create a Strong Social Media Content Strategy
- Best Social Media and Content Marketing Tips from Buffer
- Tips for Creating Your Social Media Strategy
- Tips for Integrating Social Media Into Your Marketing Strategy
- Splurge on Your Competitive Analysis
What’s a competitive analysis? This is a detailed and in-depth research into the competition in your industry. It’s absolutely necessary to help your fledgling brand understand the weakness of your competitors and what edge your business has on them. All this is the basis of coming up with a killer value proposition, where you understand what exactly your brand can do better than all the rest.
Believe it or not, this absolutely falls under branding because the knowledge discovered through this competitive analysis will help your brand know how to market itself and position itself relative to everyone else around it. Since this is such an important part of the branding strategy, this is the one area where it wouldn’t hurt you to splurge a little bit, even if you’re just a small business starting out!
Look at it this way: The more you know about your competitors, the more you have an edge in the marketplace because you know about their weaknesses in their business models and, conversely, where there’s a niche that your company could fill. This information is priceless!
Sure, you could do your own competitive analysis, but that may take too much time and expert skill. If you’re committed to splurging a bit, there are many fine professional competitive analysis professionals selling their services.
Branding on a Budget to Grow Your Business
Branding your business is one of the most exciting times in your company’s history. Simultaneously, it’s also a crucial moment in your business’ existence because you want your branding to be spot-on; this is no time to do a rush job, after all. Remember also that you don’t need to spend a lot of money to get a lot of branding power for your buck.
All it takes is finding that branding service for small businesses that you can work with. Alternately, you’re also free to handle some of the branding basics—like logo ideas and social media marketing—all on your own.
Most of all, you’re an entrepreneur, so feel confident in taking a stake in your own business and putting in the work yourself!