These Are Videos Every Business Should Have
Getting ready to take the plunge into video marketing but not sure which videos to start with?
In a survey of over 1000 people in 2015 this is what was found.
One of the things that was asked was what types of videos people find most helpful. Here are the results of the top three videos every business should have.
a: Product Videos
Product videos clocked in as the most important, with 4 in 5 people saying they find videos showing how a product or service works, helpful.
Product videos are your opportunity to bring your products and services to life in a way that photos and text just can’t.
You can show products in action, from different angles, or focus on unique product features, and tell a story that leads viewers to imagine themselves using or owning the product.
b: Customer Testimonial Videos
A majority of people also reported finding customer testimonial videos helpful. 2014 data also revealed that 85% of people turn to online reviews to determine whether or not a local business is reputable.
Including video testimonials on your site in a good way to ensure that the first reviews of your product that your customers see are positive.
Additionally, when people see other people talking about your product or service, it builds a sense of trust and allows viewers to put themselves in the shoes of the person giving the testimonial. They think, “If this customer was happy, I will be, too!”
If you don’t have in-person customers to interview, you can create a video featuring online reviews of your products from other services.
c: Business Overview Videos
The third most important video for businesses to have, according to the consumers we surveyed, is a video about your company.
Business overview, about us, or explainer videos shed light on who you are, what you do, why you do it, and why people should care.
These types of videos are especially helpful for small businesses that want customers to feel more at ease doing business with them.