These days, businesses are doing almost everything they can to increase brand awareness, manage relationships with existing customers, and attract new clientele. Many use promotional items, while others use social media.
Both offer many benefits for accomplishing the goals businesses are trying to meet, and can even be used together.
So, the big questions are, what type of marketing do you use? Are you taking advantage of the benefits these two advertising tools offer? But which of these tools can your company effectively use to reach new customers and satisfy existing ones?
The Usefulness Of Social Media And Promotional Products
Before you decide on which of these methods to use, either to use promotional products from Trendee or social media websites, you will need to determine the benefits they hold.
Both provide you with a unique way of creating brand awareness. Both will allow you to reach more potential audience with your company’s name and logo.
These tools will both allow you to target certain customers by creating contents and products specifically designed for these customers.
Social media allows you to display these contents online where your target audience can read and interact with it. On the other hand, promotional items allows you to target audience with specific products. For instance, you can give your customers that love golf a branded golf shot counter.
Social media is a platform that enable you to interact with your existing and potential customers. By responding to their statuses, posts, and tweets, you create a relationship with them that might not exist when you are simply handing out promotional items at a tradeshow.
Also, they will be more likely to read what you have to say if they can see you are interested in their thoughts and life.
Promotional products drive traffic to your business. When potential customers see the fun items you are giving away to customer, they will visit your site to see what you have to offer. After all, there is nobody that doesn’t like free gifts.
It is true that most businesses use these tools separately, but if you want the best results; to increase brand awareness and grow your current customer base, you ought to use the two. Bringing these tools together will allow you more opportunities of reaching your goal.
The Best Way To Use Social Media And Promotional Products Together
While using promotional products and social media together can be very advantageous, there are just a few factors you should keep in mind.
Select the best products for the customers you are targeting.
Stand out from the crowd on social sites. Avoid automatic or overly self promoting tweet and updates; instead, try to interact with your customers, entertain them, and inform them about your business.
Follow a strategy when using these marketing tools. You can achieve a lot if you have the right strategy. When your customers are encouraged to act on your marketing strategy, it will benefit your company and lead to the actualization of your goals.
By using both social sites and promotional products, you can build brand awareness, stand out from the crowd, interact with your customers, and attract even more clientele.
Create a social media presence for your company today and visit Trendee to purchase promotional products that your customers will love.
Trendee features name tags you can brand with your company logo or name to promote your business. The inventory at Trendee.co.nz also includes id lanyards and other promo items.