With more and more people on Facebook, the ability to organically reach consumers in their newsfeed is steadily declining. The amount of content being produced is outnumbering the amount of space that the newsfeed allows for, making it very hard for businesses to get their posts seen by their own fans, as the average person is connected to 80 different fan pages.
Facebook ads are clearly a good investment, so we’ve broken down some Facebook ads we’ve run for some of our clients for inspiration on how to optimize your own ads.
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Facebook is clearly one of the biggest social media outlets on the Internet today. When it began, it was much simpler and had many less users as well as less features. It was essentially just a wall you could write on and pictures. You had to be a student to get an account and the Facebook ads were much more broad and for everyone that went on the site.