The effects of the behavior of companies and people on the environment has been watched carefully over the past hundred years. Studies have proven that the waste that is generated can have a harmful effect on most living things on earth. Many companies have taken it upon themselves to move beyond the regulations that governments have made to change certain behaviors. These companies are trying to change the way they produce things so their waste is minimized or reusable. The sustainable digital printing movement is one example of how an industry can incorporate practices that many people can also perform in their homes.