As a marketing copywriter, you’re a strategist. You may oversee the complete launch of a new product or service, or you may offer advice in areas like Search Engine Optimization (SEO) with which agency copywriters are unfamiliar. Marketing copywriters usually have a background in marketing, and although they’re paid in line with their experience and skills, they take on fewer projects per year than straight copywriters because the projects are more complex.
If you are looking for a way to increase your business it really comes down to knowing the market and the modern techniques more than anything else. You can have the best business idea in the world but if you don’t have a marketing plan in place that business isn’t going to go anywhere. Instead, you’ll have a website full of content without making any sales or generating any leads. Copywriting is what takes your business from being nothing and transforms it into something valuable.