The 21st century and the worldwide recession have actually put the kitty among the pigeons where small business is concerned , but there are plenty of simple no-cost and low-cost solutions for small businesses to maintain and even increase share of the market. As small outlets find they cannot contend with giant conglomerates they necessarily fail, unless they can offer more to their customers. This is performed by smart marketing and offering price and a better experience to the client.
So, what’s the answer to this troubling problem will our only choice be to shop like drones in these giant warehouses?
If you’re the owner of a bricks and mortar specialist store like a camera shop or a tool store likelihood is that you are fighting to make profits by cutting margins and outgoings significantly. This country has to get back to offering value in the form of excellent post-sale and pre-sale customer service, offer experience and employ folks who know what they’re doing, not someone that has neither initiative, personality nor expertise.
Look at what the major chains don’t offer and you will see that shopper service is a thing of the past, their stores all look the same and if they haven’t got what you need, you are sunk. Local businesses are what make a community and folks who’ve chosen to start their own businesses have a fondness for what they do and they love to help when was the last time that happened in your local Wallymart?
Google is doing everything to encourage small local businesses to get a website. If you’ve a highly specialized business your internet site can right away become number one when anyone searches for Your City and your specialist service. Just this easy low cost promoting solution can bring in hundreds of new consumers. For a small charge you can be listed in local directories, your local Chamber of Commerce and on Angie’s list, which may mount up to more visibility and less cost than any costly mag or weekly newspaper ad, and do not forget mobile web access.
Starting and maintaining a website is not difficult or pricey, nowadays an attractive WordPress site can be built in less than two hours all it costs is monthly hosting and a web site name charge. On a local strip I latterly asked 11 small business owners if they had an internet site and only 1 announced yes. If you want to launch your own business the market is totally open to help these people out and make yourself a great living, I just wish That I had the time.
All a small local business wants is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact details, some great footage and maybe a record of the business and that is it! Add an opt in box and a once per month newsletter can go out, discounts can be despatched and sales narrated, and with the addition of some affiliate advertizing the site can basically make the business owner some money even after covering the minor costs involved.
Online businesses have a much harder time getting themselves to the top of the search engine listings. They have tougher competition and have to handle back linking, article writing and S.E.O and lots of other selling methods they must employ to be successful. A small local business blog built on WordPress can also serve as a means for purchasers to ask questions about products and services also , cutting down on in-going phone calls that often come when trying to deal with other customers. It’s all about attraction selling and getting business back to the way they should be unique, useful and informed businesses with wonderful customer service that offer an delightful shopping experience for all who walk through the door.
Discover some useful tips for keeping a SUCCESSFUL small business afloat in these daunting economic times! Stay ahead of the competition by using these simple strategies.