Social Marketing Facebook Ad Specifications

Social Marketing Facebook Ad Specifications

Complete Social Marketing Facebook Ad Specs Guide


It’s important that you fully understand the different Facebook ad specs before you launch a campaign. The length of your headlines, ad copy characters, and image sizes are just some of the things that need to be taken into consideration to ensure that your ads will render correctly across all devices and placements.

Trying to figure out how to optimize your Facebook ads for the best performance across every device can be an overwhelming task. You want to make sure that you are using the correct image sizes and staying within specific character limitations so your intended message is delivered regardless of what device the prospect is using to engage with your ad.

Salesforce created the infographic below to make it a little easier for you to create your Facebook advertising campaigns. It contains all of the most important Facebook ad specs in one place for your convenience.

Facebook Ad Specifications

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