Here’s something you might not have thought about.
The people who are about to get ‘old’ were watching The Rolling Stones and Jimi Hendrix in the 1960’s. Do you think they’ve changed so dramatically that they’ll happily settle for the same drab and lacklustre products that their parents and grandparents used?
New York company, Omhu certainly don’t think so, which is why they’ve developed a range of walking sticks utilising cutting edge design.
They call them ‘walking sticks with attitude’, and they are available in 6 bright colours.
They even have a patented tip made from the same materials as high performance running shoes.
This seems to be a trend which is going to grow as the population ages.
It’s a population that has become accustomed to good attractive design, and it’s not going to be satisfied with ugly, boring and dull products.
It seems like a great time to be thinking about how utilitarian products for older people might be given a lift.
Bright red hearing aid anyone?
I don’t see why not. (After writing this, I checked and Siemens already sell a range of brightly coloured hearing aids for the fashion conscious!)