Hooked

$ 25.95

Hooked outlines the mechanism by which people develop a habit of returning to a site or app and explains how you can use this to foster user engagement.

Alina Senderzon, design principal at ZURB, recommends this book: “We’re big fans of Nir and he has a lot of amazing insights and advice for creating ‘sticky’ products. We learned about experience-taking from this book and included it in our Triggers Library.”

The Triggers Library is a collection of psychological motivators and behaviour patterns that you can use to plan designs that get people to engage with your site.

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Description

Hooked

by Nir Eyal

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?

This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

– Practical insights to create user habits that stick.
– Actionable steps for building products people love.
– Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Also available from Amazon

“With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without.”
—Publisher’s Weekly

Voted one of the best business books of the year by Goodreads readers.


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