Before you write a single email, or make a single dollar from your list, the first thing you absolutely have to do is to determine what it is you actually want to accomplish with your email campaign.
Whatever your purpose is, you need to make sure that every email you write in your campaign draws you closer to achieving that goal.
Each of your emails should be building credibility, it should be building trust, and it should be making your subscribers more comfortable with the idea of buying your product.
This is the purpose of this course. To show you how to accomplish this.