Designing for Performance

$ 21.77

How much does performance affect your conversion rates?

A lot — according to this article, 18% of shoppers will abandon their cart if pages are too slow.

“Performance is one of the most important topics in web design right now,” says front-end developer Jenn Lukas.

She cites this book by Lara Hogan, senior engineering manager of performance at Etsy, as a “must-read.”

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Designing for Performance by Lara Hogan

As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.

To get started, all you need are basic HTML and CSS skills and Photoshop experience.

Topics include:

  • The impact of page load time on your site, brand, and users
  • Page speed basics: how browsers retrieve and render content
  • Best practices for optimizing and loading images
  • How to clean up HTML and CSS, and optimize web fonts
  • Mobile-first design with performance goals by breakpoint
  • Using tools to measure performance as your site evolves
  • Methods for shaping an organization’s performance culture

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