Infographics For Evergreen Content On Your Site
A controversial news story or survey might gain you a spike of social shares if it reaches the ”right audience” at the ”right time”. With an infographic, you have a permanent linkable asset that retains relevancy and will get shares months after it’s published on your website.
Most people completely miss the boat with infographics. They’re not just about making stand-a-lone visual assets. A clever marketer will re-apply the same research and data for a white paper, press release or investigative piece.
If your editors and content marketers have spent days undertaking research for an infographic then they should re-apply that knowledge elsewhere to create additional inbound marketing opportunities.