How To Start A Movement

How To Start A Movement

Being a follower is surprisingly powerful.

Who’s the most important person in starting a movement? It’s not the movement’s leader, it’s the first follower, as CD Baby founder Derek Sivers shows in this¬†entertaining talk. In under three minutes, a lone guy with no shirt dancing on a hill while many other people sit on the grass turns into a hundred or so people dancing with only a few still sitting. How does it happen? Because of the second guy who has the guts to get up and dance with the first and “show everyone else how to follow,” as Sivers puts it.

What does that mean in the real world? “If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.”

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