Google’s Penguin Has Ruined My Search Ranking

The Internet marketing community has seen some major changes over the last year.

First Google released Panda and now Penguin.

These changes have had a severe impact to the way Google calculates search results. These changes are intended to reduce spam and provide the user with the best results possible. Does this always work for webmasters? No. I’ve seen a lot of buzz from marketing teams where sites thought to be well developed have been impacted.

We’re still gathering information about the impacts these changes have had. We do know several sites with affiliate links were severely impacted as well as sites with keyword stuffing.

Google has stated that keyword density and overuse are things of the past. Early data also suggests back-links took a hit when the same keyword anchor was used repeatedly. This would suggest using multiple phrases as a good approach.

These updates also focused on unique and quality content. More and more quality content is extremely important for small business marketing. Gone are the days of cheap article spinning and automatic link distribution. Webmasters need to focus on writing meaningful content that gains back-links naturally.

If you write engaging content that people in the targeted audience want to read, it will be read again and again and linked along the way.

Social media continues its rise in the Internet marketing landscape as well. Around the same time of the release of Penguin, Google announced a new Google Analytics offering directed at social media monitoring.

You are now able to track your traffic back to see how the visitor arrived and see a wealth of information about your campaigns. It suggests that using social media is becoming paramount for search marketing campaigns. They can be leveraged to promote quality content that gets natural attention.

This year has already shown to be major year for search engine results. The search marketing community will take a while to normalize again. We can hope that spammers were the worst bunch of people hit and the web is a better place as a result. We can also hope that they don’t reverse engineer the update and circumvent these changes.

Google has stated that they intend on continuing these types of changes to further reduce spam and improve search accuracy. We can expect that search results will continue to move around a bit in the coming months as a result.

We can hope that quality organic SEO with minimal spam is the wave of the future.

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