As a marketing copywriter, you’re a strategist.
Looking at the core of copywriting services.
You may oversee the complete launch of a new product or service, or you may offer advice in areas like Search Engine Optimization (SEO) with which agency copywriters are unfamiliar.
Marketing copywriters usually have a background in marketing, and although they’re paid in line with their experience and skills, they take on fewer projects per year than straight copywriters because the projects are more complex.
As a project manager, you’re a team leader. You organize copywriting projects, managing the marketing, the design and the copy.
You’ll sub-contact the work to others, overseeing the entire project, and ensuring that milestones and deadlines are met. This is how you can perform professional copywriting services.
Before you begin to write your copy there are things you need to collect from your client. You need to collect all published background material on the product you are going to write about.
You also need to collect background material on the product’s industry and its market. This material will provide all the pertinent facts you will need to write compelling, strong, and hard-hitting copy.
Note that some of these copywriting disciplines have parallel job titles/descriptions, and others don’t. For example, while ‘SEO copywriter’ is now a recognised job title, no one describes themselves as a ‘long-copy copywriter’.
Also, be aware that some of these labels are flexible – while there are different strands within copywriting, the distinctions between them aren’t always so clear-cut, and people may use these terms in different ways.
Freelance copywriting typically requires ‘broad but shallow’ copywriting skills.
For example, in the course of writing a corporate website, the copywriter might find themselves writing long copy for information pages, snappy selling copy for high-profile pages and journalistic copy for news pages.
At the same time, they might throw in a company tagline and perhaps name a product range or two – in some cases, without even being asked, since the client may not have realised that they even need these things.
If you haven’t ever utilized SEO copywriting services for your business, you are missing out. High-power copywriting is the difference between success and failure in an industry where words make sales.