Benefits and Drawbacks of Franchising

franchisesStarting and running a business is a daunting task. And due to that reason, some people chose to franchise rather than exert all their efforts in starting from zero. You’ll find that there advantages and disadvantages of franchising.

Aspects of a Franchise

Less Start-Up Problem.

A franchise is placed to be a turn-key business. The company who owns the business is responsible for your logo, advertising and marketing materials, and products. Your products and providers are already outlined, with pricing already available. When you decide to get a franchise, normally they will provide a software package for your product sales and data processing.

Training and Support.

Most franchises require you to fly to their corporate headquarters for a few weeks of training on all aspects of the company. It is a must to attend the training because every detail of product preparation and financial records will all be discussed. If you’re a novice to the business world or lack a business backdrop, a franchise can be quite a good fit.

Brand recognition.

Whenever you join a franchise, you’re registering with a company that is presently firmly established in the market. You’ll reduce costs money and time convincing buyers that your product is great-they undoubtedly recognize the brand.

Fast Turnaround.

If you’re chomping at the bit to start your brand-new store, a franchise could be the solution. Because franchises offer you all the tools you may need for your organization, you can open far more quickly than if you had to figure it all out on your own.

Drawbacks of a Franchise

Plenty of rules.

Firms that offer franchises set up typical practices for their business, and they expect you to closely follow a strict set of guidelines. If you don’t like the thought of somebody else dictating the way your company runs, a franchise is not for you.


Fees vary broadly, but you should plan on investing in the brand recognition and research that you’re getting whenever you purchase a franchise. Most franchises call for an initial start-up fee. Later on, you’ll be responsible to pay the franchise a portion of your product sales. If you’re ready to pay fees and royalties for the comfort, a franchise is a good move. Nevertheless, if you’d like to start your company on a shoestring, franchises aren’t for you.

The franchise dictates the tradition.

Each and every business has a certain personality-and a particular set of company ideals. Before signing on with a franchise, be sure that your values and personality get in line with the company’s-otherwise you may find yourself feeling stifled or upset.

Their popularity is your popularity.

This may work either way. You gain brand recognition with a franchise, but this can actually turn against you if the business makes national head lines for shady business practices. Even though you might not be directly concerned, their identity is on your own door.

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