The one thing that even the newest IM marketers know is there is more than enough competition on the net. Not everyone is cut-out to be in business, and that is probably the main reason for the high attrition rate. So get used to the fact that competition is a normal fact of business life, and do not let that bother you. If you can find a place in your niche market for your brand, then that can be a powerful asset. The article below looks into three useful tips to help you leverage online marketing for your branding purpose.