E-book readers have been available for ten years now. The original reader – the Franklin Ebookman – launched in’99, and it’s still on sale today. However, 2009 has been the year when these devices really entered into the mainstream marketplace. Right now, the Amazon Kindle reader family are the front runners. E-book readers and the downloadable books to read on them are the perfect product for Amazon. So maybe it shouldn’t be surprising that they launched two new readers in the first half of 2009.