If you’re an entrepreneur, freelancer, or small business owner, social media is your best friend.
It’s an easy, inexpensive, and highly effective way to get your name out there and connect with potential customers.
But your success on any social platform, whether it’s Facebook, Twitter, Instagram, or something else, relies on creating great content that will get you noticed and admired. While all content you push out on social should first and foremost aim to be helpful and informative.
Here are five types of social content that will always get you attention.
People use the web primary to answer questions, whether it’s how to tie a tie or the best place in town to buy flowers. You can show your value on social by pushing out videos, or even written content, that explains how to do something useful.
For instance, if you run a boutique cooking store, you could post videos on your website on how to use the various gadgets an equipment that you sell. If you sell something that requires assembly, or is bound to raise logistical questions for the user, you can answer these questions on social before people even ask them.
The content you share from other pages or users on social can tell your audience as much about your brand or business as the content you create for yourself. Cultivate a base of sites and publications that you feel are relevant to your business and share your favorites every now and then. Be sure to keep a steady balance of original and syndicated content.
People love to watch videos online. In fact, by 2017, video will make up 69 percent of all consumer internet traffic. So when thinking about what to publish on you professional page, consider going heavy on the video content. It allows you to easily convey your brand’s personality and the gist of what you’re talking about.
Inspiration and Lifestyle
Inspiration and general lifestyle content always plays well online. You may be a freelance interior decorator, but that doesn’t mean you can’t share a photo of the first beautiful day of summer, or an inspiration quote that resonated with you. Chances are if you like it, your customers and clients will as well. Of course, this sort of content should make up a small percentage of what you put out there, but it’s a good category to add to the mix.
You might think that people don’t like to see promotional content on social media—but you’re wrong! If someone has liked your business’s page, chances are they want to learn more about new products, sales, or any other major announcements that focus on your business. As with all the other content types, promotional content should make up a percentage of your content, not all of it. Figure out a mix that works well for you and your audience.