Can we explain why this is the case? Is it possible to analyze some of the decisions Apple made that put them in this place, ensuring their serious dominance when it comes to the ‘best’ smartphone (even if they don’t have all the market share yet)? It seems like no one can pull off any reasonable level of competition so far (except for the great try that is the Palm Pre). Here are 5 specific reasons as to why this happened.
#5: Planning ahead always works
You’ve got some software and hardware makers who change up their plans every few months, and bombard the market with more phone models than is ever necessary. Apple didn’t do this — they just made the one phone, worked insanely hard on making it really good, and haven’t deviated from that plan so far.
#4: Developers, Developers, Developers!
Since there is already an extremely healthy, motivated, and design-conscious community of developers out there doing work for OSX (and who have been working with macs for a long time), it means that apple’s development kits are very good, and there are already a lot of people who know how to write great software. A lot of these people are now working on the iPhone, too.
#3: The iPhone’s operating system is easily the best
All they did was take the same path as with their desktops: control the hardware, and you can greatly increase the quality of the software. Since the iPhone OS doesn’t have to run on hundreds of different phones (unlike Symbian or Windows CE), the operating system is automatically optimized for that hardware, and all the software is, too. This pushes the quality of the apps beyond anything else available.
#2: The underdog role suited them extremely well
People still make a lot of crazy predictions about how this or that Apple product will fail, and the iPhone was seen as the biggest gamble (and potential disaster) of them all. When it came to the app store, things were even more grim — until it surpassed a billion downloads and everyone just kinda shut up and said “wow.”
#1: Their high standards come from the top
Hey, I’m not saying every single app in the store is wonderful, or even particularly well-designed, but when you’ve got the main company and its hardware at such a high aesthetic and design level, it automatically makes you — if, say, you’re a developer — try a whole lot harder. Apple keeps its standards up and we reap the benefits.